By MDG Advertising
Facebook has recently made some significant changes in the way it manages data. The social media giant has removed Partner Categories, the third-party ad targeting segments that were built into the Advanced Audience page, and included supplemental data from Experian, Axciom, Oracle Data Cloud, and other sources. 

If your business has been affected by the loss of Partner Categories, don’t worry. In our new blog post, Facebook’s Custom Audiences Tool: A Guide for Brands, we show you how you can still attract more customers and continue to engage your audience. 

So, don’t give up on Facebook. Instead, utilize the targeting offered by Custom Audiences; you’ll make an impact with your audience and drive even more sales to your business. If you’re ready to get started, click below to learn how to use Custom Audiences to its full potential.

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By MDG Advertising
When it comes to making purchasing decisions, it’s often moms who are calling the shots. There are more than 85 million mothers in the U.S. today, each making choices about what to eat, where to travel, and which vehicle to buy. 

Even though mothers’ purchasing power is apparent, many marketers miss the mark when it comes to engaging moms. Today’s mother is tech-savvy, enjoys social media, and loves to get a great deal. Want to know how moms consume content and buy products? How they spend their time online?
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MDG Advertising’s new infographic, How to Market to Moms: 5 Insights for Brands, sheds light on how to promote products and services to modern moms. You’ll learn which approaches, devices, and formats work most effectively. 

Busy moms often juggle multiple roles as they balance family and careers, making it essential for marketers to provide thoughtful content and user-friendly experiences. This Mother’s Day, learn how to engage this powerful demographic by viewing the full infographic from MDG.

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