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USE NEW GDPR TO BUILD CUSTOMER TRUST

9/27/2018

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By Starmark

When I read about the heavy fines for noncompliance that the European Union’s newly revised General Data Privacy Regulation (GDPR) could levy on any company anywhere in the world, I was at first distressed. Then, I thought: “Perfect. Fear of noncompliance is the exact reaction intended.” That thought was followed by: “The European Union may have just done the world a big favor.” And then: “Not only individuals, but businesses, can benefit from the protection of data privacy.”​

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YOUR "BABY" NEEDS A BRAND POSITIONING STRATEGY PRONTO!

9/3/2018

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By Chameleon Collective

Have you ever heard founders and entrepreneurs describe their startups as their “babies?” 

I totally get it. They work day and night to nurture their big ideas. Everything else falls by the wayside so they can give their fullest attention to their startups. 

These are the ventures of their lifetime. They want nothing more than for their companies to succeed. Or, even become a legend… a unicorn.

They go through the emotional rollercoaster. They endure the pain, the hard work, and the 24/7 grind. Many compare starting a new company to giving birth — which for some part is true. 
​

However, thinking about your startup as a baby could derail your progress.

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    AAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising.  Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community.

    ​We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.

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