 By MDG Advertising
With the rising use of smartphones, most #marketers know that a solid mobile strategy is key to a brand’s success. However, when developing your mobile plan, you may face some important questions: Should you build a mobile website or mobile app? What factors should you consider when deciding which option would work better for your business? MDG Advertising’s freshly updated infographic, Should You Build a Mobile App or Mobile Website, contains the latest statistics and tips for 2018. We outline the key characteristics and benefits of mobile apps and websites, explaining how users interact with these platforms while on the go. In the end, your brand’s needs, target market, and budget will determine which option is better for you. View MDG’s full infographic to learn more about the strengths and weaknesses of these two powerful platforms. learn more
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 By MDG Advertising
The rise of social media has disrupted many areas of business, and the world of advertising has been especially impacted. Social media has evolved into the perfect landscape for advertisers hoping to expand audience reach. Brands are shifting away from old-school advertising tactics as social media becomes more and more popular. To help you understand the key factors and changes that are driving the move toward social media advertising, the team at MDG Advertising just refreshed our popular infographic, How Social Media Has Changed the Ad Game, with vital statistics and tips for 2018. We’ve done the legwork for you, narrowing down the approaches that matter. With more than a third of consumers spending their online time on social sites, there’s never been a better time to implement a winning social media strategy. View MDG’s full infographic to find the answers to your most pressing social media advertising questions. learn more  By MDG Advertising
Most marketers know that the advertising landscape is changing—but how? Are digital channels growing quickly? Will ad spend growth increase? What formats are on the rise? To find out, the team at MDG Advertising analyzed recent research reports. Our new article, 5 Global Advertising Trends Every Marketer Should Watch, reveals key highlights from the current data and provides answers to some of the most frequently asked advertising questions. So, what should marketers take note of when planning a strategy? The research shows that the years ahead should offer plenty of opportunity, but they’ll also bring major changes. Advertisers should remain optimistic, nimble, and hyper-aware of the big ad shifts—while not abandoning traditional ad approaches that are working well. For essential insights on today’s global advertising trends, check out MDG’s full blog post. learn more  by MDG Advertising
Have you ever wondered what steps consumers take after viewing a Google ad for your brick-and-mortar business? If so, the mystery is now solved with local conversion actions, Google’s new feature. It gives advertisers much better insight into consumer activity and the trackable actions taken after seeing a Google ad. So, what are local conversion actions, and what do they mean for your business? MDG Advertising’s new blog post, Google’s Great New Feature for Advertisers: Local Conversion Actions, reveals how this new offering can help you better engage with customers. It’s important to note that local conversion actions are just being rolled out, so functionality may change as the feature evolves. However, it looks promising for brick-and-mortar business owners, who will be able to track and understand consumer behavior like never before. Learn more about this useful tool by reading the full blog post. |
AuthorAAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community. Archives
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