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SHOULD YOU BUILD A MOBILE APP OR MOBILE WEBSITE?

7/24/2018

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By MDG Advertising

With the rising use of smartphones, most #marketers know that a solid mobile strategy is key to a brand’s success. However, when developing your mobile plan, you may face some important questions: Should you build a mobile website or mobile app? What factors should you consider when deciding which option would work better for your business?

MDG Advertising’s freshly updated infographic, Should You Build a Mobile App or Mobile Website, contains the latest statistics and tips for 2018. We outline the key characteristics and benefits of mobile apps and websites, explaining how users interact with these platforms while on the go. 
In the end, your brand’s needs, target market, and budget will determine which option is better for you. View MDG’s full infographic to learn more about the strengths and weaknesses of these two powerful platforms.

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    AAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising.  Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community.

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