by MDG Advertising
Most marketers know that developing a social plan is key in today’s digital-focused world, but how does social media affect revenue? Firms are investing time and money in social media marketing, but it’s difficult to tell how it directly influences the bottom line.
So, what challenges do today’s marketers face when measuring social media ROI? To help you answer this question, the MDG Advertising team has updated our popular infographic, The ROI of Social Media, with the most recent statistics.
While marketers cite many benefits to implementing social media strategies, many difficulties still exist when trying to quantify their results. Fortunately, brands can overcome these challenges. If you’re ready to find out whether your social media is increasing your bottom line, click here to view MDG’s full infographic.
AAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community.