HOW TO COMMUNICATE THE VIBRANT CULTURE OF CRAFT BEER IN AND AROUND GREATER FORT LAUDERDALE
Like the foam off a freshly tapped keg, craft beer was exploding in Greater Fort Lauderdale, with nano-breweries, micro-breweries and taprooms popping up all over. The challenge for the Greater Fort Lauderdale Convention & Visitors Bureau was that visitors – and even many locals – had no clue.
While you would expect more campaigns around awareness for diversity and inclusion this time of year – with February being Black History Month and March being Women's History Month – the prevalence of campaigns point to a larger movement.
But how brands and their agencies have taken action differs: Some are direct, while others are more subtle. Let's look at some of the latest D&I campaigns.
In January, Coca-Cola’s A Coke is a Coke, created with Wieden+Kennedy Portland, was launched. Later, at the Oscars, Nike, with another from Widen+Kennedy Portland, gave us a women’s empowerment ad voiced by Serena Williams and encouraged women to “Dream Crazier.”
Just recently, Visit Columbus teamed with BVK and announced a campaign focused on LGBTQ travelers to attract that more of that demographic to its city. Read more
AAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community.