MARKETERS RAMPING UP CALL FOR DIVERSITY AND INCLUSION

Mike Driehorst

While you would expect more campaigns around awareness for diversity and inclusion this time of year – with February being Black History Month and March being Women's History Month – the prevalence of campaigns point to a larger movement.

But how brands and their agencies have taken action differs: Some are direct, while others are more subtle. Let's look at some of the latest D&I campaigns.

Direct
In January, Coca-Cola’s A Coke is a Coke, created with Wieden+Kennedy Portland, was launched. Later, at the Oscars, Nike, with another from Widen+Kennedy Portland, gave us a women’s empowerment ad voiced by Serena Williams and encouraged women to “Dream Crazier.”

Just recently, Visit Columbus teamed with BVK and announced a campaign focused on LGBTQ travelers to attract that more of that demographic to its city. Read more