YOUR "BABY" NEEDS A BRAND POSITIONING STRATEGY PRONTO!

By Chameleon Collective

Have you ever heard founders and entrepreneurs describe their startups as their “babies?” 
I totally get it. They work day and night to nurture their big ideas. Everything else falls by the wayside so they can give their fullest attention to their startups. 

These are the ventures of their lifetime. They want nothing more than for their companies to succeed. Or, even become a legend… a unicorn.

They go through the emotional rollercoaster. They endure the pain, the hard work, and the 24/7 grind. Many compare starting a new company to giving birth — which for some part is true. 
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However, thinking about your startup as a baby could derail your progress.

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