By MDG Advertising
When it comes to making purchasing decisions, it’s often moms who are calling the shots. There are more than 85 million mothers in the U.S. today, each making choices about what to eat, where to travel, and which vehicle to buy.
Even though mothers’ purchasing power is apparent, many marketers miss the mark when it comes to engaging moms. Today’s mother is tech-savvy, enjoys social media, and loves to get a great deal. Want to know how moms consume content and buy products? How they spend their time online?
MDG Advertising’s new infographic, How to Market to Moms: 5 Insights for Brands, sheds light on how to promote products and services to modern moms. You’ll learn which approaches, devices, and formats work most effectively.
Busy moms often juggle multiple roles as they balance family and careers, making it essential for marketers to provide thoughtful content and user-friendly experiences. This Mother’s Day, learn how to engage this powerful demographic by viewing the full infographic from MDG.
AAF South Florida was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Plam Beach County advertising community.