By MDG Advertising
Facebook has recently made some significant changes in the way it manages data. The social media giant has removed Partner Categories, the third-party ad targeting segments that were built into the Advanced Audience page, and included supplemental data from Experian, Axciom, Oracle Data Cloud, and other sources.
If your business has been affected by the loss of Partner Categories, don’t worry. In our new blog post, Facebook’s Custom Audiences Tool: A Guide for Brands, we show you how you can still attract more customers and continue to engage your audience.
So, don’t give up on Facebook. Instead, utilize the targeting offered by Custom Audiences; you’ll make an impact with your audience and drive even more sales to your business. If you’re ready to get started, click below to learn how to use Custom Audiences to its full potential.
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AAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community.