In July, a bipartisan coalition of U.S. representatives introduced and cosponsored the Local Journalism Sustainability Act as part of our nation's economic recovery plans.
From the recent article in Velocitize:
"U.S. Representatives Ann Kirkpatrick (D-AZ) and Dan Newhouse (R-WA) introduced the Local Journalism Sustainability Act in July. The bill, now sitting in the House Ways and Means Committee, has 26 Democratic and 17 Republican co-sponsors. The bill aims to support local media via tax credits to publishers and broadcast outlets, advertisers, and newspaper subscribers."
The bill provides support for a critical function of our communities – local reporting. It also provides a lifeline for local businesses to help offset the costs of marketing in local publications.
And while AAF is not actively lobbying for the bill, we do stand behind it and its mission. According to AAF CEO, Steve Pacheco, "The advertising industry (and the AAF) recognize the importance of healthy local media, not only for journalism, but as a conduit for local businesses to communicate efficiently and effectively with consumers.”
As members of our local community, where vital stories may go untold without local journalism, we urge our members to contact your representatives in support of this bill.
Article excerpts used with permission of the author. Please read the full story on Velocitize.
AAF South Florida was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Plam Beach County advertising community.