While you would expect more campaigns around awareness for diversity and inclusion this time of year – with February being Black History Month and March being Women's History Month – the prevalence of campaigns point to a larger movement.
But how brands and their agencies have taken action differs: Some are direct, while others are more subtle. Let's look at some of the latest D&I campaigns.
In January, Coca-Cola’s A Coke is a Coke, created with Wieden+Kennedy Portland, was launched. Later, at the Oscars, Nike, with another from Widen+Kennedy Portland, gave us a women’s empowerment ad voiced by Serena Williams and encouraged women to “Dream Crazier.”
Just recently, Visit Columbus teamed with BVK and announced a campaign focused on LGBTQ travelers to attract that more of that demographic to its city. Read more
On October 4, 2018, Starmark celebrated another record-setting year with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) at the destination’s annual industry luncheon. Starmark and Finn Partners assisted GFLCVB’s President & CEO Stacy Ritter in unveiling the destination’s 2019 Marketing Plan at the Broward County Convention Center. Tourism industry professionals, local government officials and Broward County council members were among the 600 guests in attendance. Read more
When I read about the heavy fines for noncompliance that the European Union’s newly revised General Data Privacy Regulation (GDPR) could levy on any company anywhere in the world, I was at first distressed. Then, I thought: “Perfect. Fear of noncompliance is the exact reaction intended.” That thought was followed by: “The European Union may have just done the world a big favor.” And then: “Not only individuals, but businesses, can benefit from the protection of data privacy.”
Have you ever heard founders and entrepreneurs describe their startups as their “babies?”
I totally get it. They work day and night to nurture their big ideas. Everything else falls by the wayside so they can give their fullest attention to their startups.
These are the ventures of their lifetime. They want nothing more than for their companies to succeed. Or, even become a legend… a unicorn.
They go through the emotional rollercoaster. They endure the pain, the hard work, and the 24/7 grind. Many compare starting a new company to giving birth — which for some part is true.
However, thinking about your startup as a baby could derail your progress.
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Instagram marketing is the star of 2018, and nearly 70 percent of marketers are increasing their investment on the platform. Boasting nearly 800 million users—with 71 percent of adults ages 18–24 using it—most marketers know that Instagram is important to their overall social media strategy, but they may not know quite how to maximize their efforts.
Instagram’s rapidly growing audience and popularity among younger consumers provides ample opportunities for marketers, but getting started with a strategy may seem daunting.
So, where should you start when developing a strategy? What content resonates most with younger audiences? Which are the best days and times to post? MDG Advertising has answered these questions and outlined what you need to know about this powerful platform in our new blog post, 7 Tips for Succeeding with Instagram Marketing.
If Instagram is new to your marketing efforts, you can get the latest tips by reading MDG’s full article.
With the rising use of smartphones, most #marketers know that a solid mobile strategy is key to a brand’s success. However, when developing your mobile plan, you may face some important questions: Should you build a mobile website or mobile app? What factors should you consider when deciding which option would work better for your business?
MDG Advertising’s freshly updated infographic, Should You Build a Mobile App or Mobile Website, contains the latest statistics and tips for 2018. We outline the key characteristics and benefits of mobile apps and websites, explaining how users interact with these platforms while on the go.
In the end, your brand’s needs, target market, and budget will determine which option is better for you. View MDG’s full infographic to learn more about the strengths and weaknesses of these two powerful platforms.
By MDG Advertising
The rise of social media has disrupted many areas of business, and the world of advertising has been especially impacted.
Social media has evolved into the perfect landscape for advertisers hoping to expand audience reach. Brands are shifting away from old-school advertising tactics as social media becomes more and more popular.
To help you understand the key factors and changes that are driving the move toward social media advertising, the team at MDG Advertising just refreshed our popular infographic, How Social Media Has Changed the Ad Game, with vital statistics and tips for 2018. We’ve done the legwork for you, narrowing down the approaches that matter.
With more than a third of consumers spending their online time on social sites, there’s never been a better time to implement a winning social media strategy. View MDG’s full infographic to find the answers to your most pressing social media advertising questions.
Most marketers know that the advertising landscape is changing—but how? Are digital channels growing quickly? Will ad spend growth increase? What formats are on the rise?
To find out, the team at MDG Advertising analyzed recent research reports. Our new article, 5 Global Advertising Trends Every Marketer Should Watch, reveals key highlights from the current data and provides answers to some of the most frequently asked advertising questions.
So, what should marketers take note of when planning a strategy? The research shows that the years ahead should offer plenty of opportunity, but they’ll also bring major changes. Advertisers should remain optimistic, nimble, and hyper-aware of the big ad shifts—while not abandoning traditional ad approaches that are working well.
For essential insights on today’s global advertising trends, check out MDG’s full blog post.
Have you ever wondered what steps consumers take after viewing a Google ad for your brick-and-mortar business?
If so, the mystery is now solved with local conversion actions, Google’s new feature. It gives advertisers much better insight into consumer activity and the trackable actions taken after seeing a Google ad.
So, what are local conversion actions, and what do they mean for your business? MDG Advertising’s new blog post, Google’s Great New Feature for Advertisers: Local Conversion Actions, reveals how this new offering can help you better engage with customers.
It’s important to note that local conversion actions are just being rolled out, so functionality may change as the feature evolves. However, it looks promising for brick-and-mortar business owners, who will be able to track and understand consumer behavior like never before. Learn more about this useful tool by reading the full blog post.
The Greater Fort Lauderdale Advertising Federation was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2016, we have joined forces with the advertising federation of the palm beaches to form AAF Greater Fort Lauderdale & The Palm Beaches. Whether you're new to the fast-paced world of advertising or a seasoned professional, AAF Greater Fort Lauderdale & the palm beaches is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.