WHAT’S THE DIFFERENCE BETWEEN AR, MR AND SPATIAL COMPUTING? HERE’S WHY YOU SHOULD CARE.
The barriers to entry for augmented reality and mixed reality are lower than they’ve ever been. To avoid getting scooped by your competitors, now’s the time to take these technologies seriously and start investigating how you can incorporate them into your content and marketing approach.
Let’s use a food metaphor. Everyone loves a good food metaphor.Augmented Reality (AR) is a digital layer that augments reality by laying on top of it. Think of it like the icing on top of a cake. The icing augments the cake by being on top of it. AR apps for your iPhone or iPad are good illustrations of this. Check out this delicious one called ARport that we produced recently.
Mixed Reality (MR) is digital material that can be mixed in and interact with physical objects in reality. Think of MR as icing in a multi-layer cake. You can find delicious icing surprises throughout the cake. And those icing layers stay stationary within the cake. They “know” that they’re sandwiched between layers of cake and that they should remain flat and in place. If a baker puts two layers of icing within the cake and walks away, those layers of icing remain there even if the baker walks away. MR is best embodied by the Microsoft Hololens, where digital objects can be placed within physical reality in a way that’s context aware. It can make a tiny dancer spin on top of a table because it understands that a table is a solid object.
Spatial Computing (SC) is digital material that can interact with and appear to modify physical reality in complex ways. Think of Spatial Computing (like what Magic Leap One offers) like you’re a baker whose cake picked up a slicing knife off the stainless steel prep table and is now battling its evil twin to the death.
With spatial computing, an immersive, character-driven experience is possible within your physical environment. The cakes understand that they are on a table top. They understand that they are made of sponge material and icing. They can interact with other digital objects as well as physical objects in a way that seems sensible and physical.
Enough about cake. What do I do with these realities?AR is widely available through iOS and Android devices, so if you’re looking to put an enhanced experience in the hands of millions of people, then an augmented experience is a way to have your cake and eat it too. (Sorry, we couldn’t resist.)
Now, if you want to create a richer, more customized experience in an expo, trade show or event environment, now you’re able to take advantage of the more complex MR or spatial computing possibilities that require specialized hardware devices. Because of the hardware requirements, these realities aren’t as ubiquitous as AR. But they pack a big punch because they are novel. If you’re looking to make an impact and be remembered, MR and spatial computing are great options that deliver above and beyond VR or 360 video.
Get cookingAs we mentioned at the top of the article, the time is right to jump into AR, MR and SC before someone else in your market beats you to it. If you’re not sure where to start, check out our article on How to sell your first AR, VR or MR project to your boss and get promoted.
SELL THAT FIRST AUGMENTED REALITY PROJECT: OUR 8-STEP GUIDE TO GETTING IT DONE AND GETTING PROMOTED
Augmented reality and virtual reality have been around for years. And new hardware advances have also brought new technologies like spatial computing, mixed reality and 360 video into the fold, as well. If some of those terms are new to you, check out our infographic: Which reality is right for you?
by Chameleon Collective
The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews receive higher prioritization with Amazon’s A9 algorithm, and those with poor feedback get pushed to the bottom. Ensuring you have chosen a stellar product while providing exceptional customer service are two factors that are crucial to your success and will protect your brand reputation on Amazon.
HOW TO COMMUNICATE THE VIBRANT CULTURE OF CRAFT BEER IN AND AROUND GREATER FORT LAUDERDALE
Like the foam off a freshly tapped keg, craft beer was exploding in Greater Fort Lauderdale, with nano-breweries, micro-breweries and taprooms popping up all over. The challenge for the Greater Fort Lauderdale Convention & Visitors Bureau was that visitors – and even many locals – had no clue.
While you would expect more campaigns around awareness for diversity and inclusion this time of year – with February being Black History Month and March being Women's History Month – the prevalence of campaigns point to a larger movement.
But how brands and their agencies have taken action differs: Some are direct, while others are more subtle. Let's look at some of the latest D&I campaigns.
In January, Coca-Cola’s A Coke is a Coke, created with Wieden+Kennedy Portland, was launched. Later, at the Oscars, Nike, with another from Widen+Kennedy Portland, gave us a women’s empowerment ad voiced by Serena Williams and encouraged women to “Dream Crazier.”
Just recently, Visit Columbus teamed with BVK and announced a campaign focused on LGBTQ travelers to attract that more of that demographic to its city. Read more
On October 4, 2018, Starmark celebrated another record-setting year with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) at the destination’s annual industry luncheon. Starmark and Finn Partners assisted GFLCVB’s President & CEO Stacy Ritter in unveiling the destination’s 2019 Marketing Plan at the Broward County Convention Center. Tourism industry professionals, local government officials and Broward County council members were among the 600 guests in attendance. Read more
When I read about the heavy fines for noncompliance that the European Union’s newly revised General Data Privacy Regulation (GDPR) could levy on any company anywhere in the world, I was at first distressed. Then, I thought: “Perfect. Fear of noncompliance is the exact reaction intended.” That thought was followed by: “The European Union may have just done the world a big favor.” And then: “Not only individuals, but businesses, can benefit from the protection of data privacy.”
By Chameleon Collective
Have you ever heard founders and entrepreneurs describe their startups as their “babies?”
I totally get it. They work day and night to nurture their big ideas. Everything else falls by the wayside so they can give their fullest attention to their startups.
These are the ventures of their lifetime. They want nothing more than for their companies to succeed. Or, even become a legend… a unicorn.
They go through the emotional rollercoaster. They endure the pain, the hard work, and the 24/7 grind. Many compare starting a new company to giving birth — which for some part is true.
However, thinking about your startup as a baby could derail your progress.
IDEA: CREATE A RESORT BROCHURE SPECIFICALLY DESIGNED TO BE AN IMMERSIVE EXPERIENCE FOR TRAVEL AGENTS
By MDG Advertising
Instagram marketing is the star of 2018, and nearly 70 percent of marketers are increasing their investment on the platform. Boasting nearly 800 million users—with 71 percent of adults ages 18–24 using it—most marketers know that Instagram is important to their overall social media strategy, but they may not know quite how to maximize their efforts.
Instagram’s rapidly growing audience and popularity among younger consumers provides ample opportunities for marketers, but getting started with a strategy may seem daunting.
So, where should you start when developing a strategy? What content resonates most with younger audiences? Which are the best days and times to post? MDG Advertising has answered these questions and outlined what you need to know about this powerful platform in our new blog post, 7 Tips for Succeeding with Instagram Marketing.
If Instagram is new to your marketing efforts, you can get the latest tips by reading MDG’s full article.
AAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community.