With the rising use of smartphones, most #marketers know that a solid mobile strategy is key to a brand’s success. However, when developing your mobile plan, you may face some important questions: Should you build a mobile website or mobile app? What factors should you consider when deciding which option would work better for your business?
MDG Advertising’s freshly updated infographic, Should You Build a Mobile App or Mobile Website, contains the latest statistics and tips for 2018. We outline the key characteristics and benefits of mobile apps and websites, explaining how users interact with these platforms while on the go.
In the end, your brand’s needs, target market, and budget will determine which option is better for you. View MDG’s full infographic to learn more about the strengths and weaknesses of these two powerful platforms.
By MDG Advertising
The rise of social media has disrupted many areas of business, and the world of advertising has been especially impacted.
Social media has evolved into the perfect landscape for advertisers hoping to expand audience reach. Brands are shifting away from old-school advertising tactics as social media becomes more and more popular.
To help you understand the key factors and changes that are driving the move toward social media advertising, the team at MDG Advertising just refreshed our popular infographic, How Social Media Has Changed the Ad Game, with vital statistics and tips for 2018. We’ve done the legwork for you, narrowing down the approaches that matter.
With more than a third of consumers spending their online time on social sites, there’s never been a better time to implement a winning social media strategy. View MDG’s full infographic to find the answers to your most pressing social media advertising questions.
Most marketers know that the advertising landscape is changing—but how? Are digital channels growing quickly? Will ad spend growth increase? What formats are on the rise?
To find out, the team at MDG Advertising analyzed recent research reports. Our new article, 5 Global Advertising Trends Every Marketer Should Watch, reveals key highlights from the current data and provides answers to some of the most frequently asked advertising questions.
So, what should marketers take note of when planning a strategy? The research shows that the years ahead should offer plenty of opportunity, but they’ll also bring major changes. Advertisers should remain optimistic, nimble, and hyper-aware of the big ad shifts—while not abandoning traditional ad approaches that are working well.
For essential insights on today’s global advertising trends, check out MDG’s full blog post.
Have you ever wondered what steps consumers take after viewing a Google ad for your brick-and-mortar business?
If so, the mystery is now solved with local conversion actions, Google’s new feature. It gives advertisers much better insight into consumer activity and the trackable actions taken after seeing a Google ad.
So, what are local conversion actions, and what do they mean for your business? MDG Advertising’s new blog post, Google’s Great New Feature for Advertisers: Local Conversion Actions, reveals how this new offering can help you better engage with customers.
It’s important to note that local conversion actions are just being rolled out, so functionality may change as the feature evolves. However, it looks promising for brick-and-mortar business owners, who will be able to track and understand consumer behavior like never before. Learn more about this useful tool by reading the full blog post.
Most marketers know that developing a social plan is key in today’s digital-focused world, but how does social media affect revenue? Firms are investing time and money in social media marketing, but it’s difficult to tell how it directly influences the bottom line.
So, what challenges do today’s marketers face when measuring social media ROI? To help you answer this question, the MDG Advertising team has updated our popular infographic, The ROI of Social Media, with the most recent statistics.
While marketers cite many benefits to implementing social media strategies, many difficulties still exist when trying to quantify their results. Fortunately, brands can overcome these challenges. If you’re ready to find out whether your social media is increasing your bottom line, click here to view MDG’s full infographic.
When you see a recognizable logo, it’s immediately clear that color and typography are powerful marketing tools. While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data.
So, what does the reliable science say? The team at MDG Advertising carefully sifted through the latest research to create our new infographic, Design Matters: What Marketers Need to Know About Color and Typography. It reveals the key things you need to know about the huge impact that color and typography have on attracting and engaging consumers.
Since most consumers are visual, the colors and fonts you use will help them to perceive information about your brand. If you haven’t considered how your design choices are affecting your audience and reach, now’s the time to get started. To learn more, check out MDG’s full infographic.
Facebook has recently made some significant changes in the way it manages data. The social media giant has removed Partner Categories, the third-party ad targeting segments that were built into the Advanced Audience page, and included supplemental data from Experian, Axciom, Oracle Data Cloud, and other sources.
If your business has been affected by the loss of Partner Categories, don’t worry. In our new blog post, Facebook’s Custom Audiences Tool: A Guide for Brands, we show you how you can still attract more customers and continue to engage your audience.
So, don’t give up on Facebook. Instead, utilize the targeting offered by Custom Audiences; you’ll make an impact with your audience and drive even more sales to your business. If you’re ready to get started, click below to learn how to use Custom Audiences to its full potential.
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When it comes to making purchasing decisions, it’s often moms who are calling the shots. There are more than 85 million mothers in the U.S. today, each making choices about what to eat, where to travel, and which vehicle to buy.
Even though mothers’ purchasing power is apparent, many marketers miss the mark when it comes to engaging moms. Today’s mother is tech-savvy, enjoys social media, and loves to get a great deal. Want to know how moms consume content and buy products? How they spend their time online?
MDG Advertising’s new infographic, How to Market to Moms: 5 Insights for Brands, sheds light on how to promote products and services to modern moms. You’ll learn which approaches, devices, and formats work most effectively.
Busy moms often juggle multiple roles as they balance family and careers, making it essential for marketers to provide thoughtful content and user-friendly experiences. This Mother’s Day, learn how to engage this powerful demographic by viewing the full infographic from MDG.
Successful marketing is all about engaging your audience members and providing value to them, whether that’s educating them on a topic, entertaining them, or aiming for something in between. Trends in content marketing and in social media affect how you go about accomplishing that goal. For example, there might be some free tools that could make it easier to track your performance or help you reach new audiences. READ MORE
(Q) How did you break into the industry?
(A)Both Frank Linero and Scott Pringle -principals of LP Media, have been in the production industry for almost 3 decades. We met about twelve years ago and shortly thereafter realized that there was a great need to establish a full service video and film production and post house in Broward County. After doing our research and due diligence, Scott and I seized this opportunity and founded LP Media, Inc. In the last decade, we have produced hundreds of commercials, corporate videos, music specials, documentaries and more. We take pride in every project we work on and above all, we believe in giving our clients the best customer service possible.
(Q) What does the Commercial Film Production landscape look like in South Florida?
(A)The South Florida production landscape is definitely very competitive and diverse. From producers to directors of photography to graphic artists, there are some incredibly talented professionals in our area. We collaborate with many industry partners in this area because we believe that in order to create the best possible product for your clients, you must leverage those that rae great at what they do… we can’t crate great film and video by ourselves.
(Q) What advice would you give to aspiring filmmakers looking to break into the industry today?
(A)I would tell any one who is interested in breaking into this industry to learn as much as possible about technology and workflow… workflow workflow workflow is the key. With the rapid evolution of acquisition formats, post production technologies and channels of distribution, I believe that half the battle is in having a deep understanding of how to combine and leverage the right technologies for each project. Of course creativity plays a big roll in how your work is perceived by both clients and industry pros, but knowing how to leverage technology and workflow will make you a much more efficient producer.
(Q) What tools or skills are invaluable to the modern day filmmaker?
(A) As I mentioned before, understanding technology and workflow is crucial. I also think that young filmmakers should do their best to “wear as many hats” as possible. In other words, work in all of the different areas of production such as gripping, producing, photography, editing, etc. Exposing yourself to different disciplines within the production world will definitely make you a more well-rounded professional. And lastly, be patient with regards to how fast you grow within the industry. You can’t expect to make your first big film at the beginning of your career… you have to work your way up the ladder. There is a good reason for this; once you learn how all of the facets of production work, you will be more empowered to produce the best quality product possible.
(Q) What are your external influences, and where do you find your inspiration?
(A) I draw my inspiration from watching everything I can. No matter what genere of media, I truly ingest everything from commercials, to news, to magazine format shows, documentareis and many more. Having had the opportunity to work in so many different areas of media over my career, I guess I consider myself a true media junkie… not always for the content but definitely to observe all of the different styles and trends. Although many ideas are born through a creative process between you and your team, looking at everybody else's work gives you education, perspective and sometimes even humility… and staying humble is key.
(Q) Is a filmmaking course essential to a successful career?
(A) I am not a big believer in going to “Film School” per se, however that is a matter of preference and choice. I believe that ours is a craft that is best learned by getting out there and working hard. I believe that filmmaking needs and “apprenticeship” approach. Having sad that, taking workshop-type courses is also a great way to learn about new techniques and technology. Look for workshops that you may be interested in and sign up.
(Q) What are the three mistakes filmmakers are making?
(A) I think a typical mistake that young filmmakers make is not taking the time to learn and understand the capabilities of available technology and workflow. Also, I think aspiring industry professionals should not be afraid to ask experienced producers to let them tag along on their projects. Being an observer on other people’s projects from production to post as another great way to get a free education. But by far the biggest mistake I think many young people in our field make is not having the patience to put in their “dues” before taking on large projects. Being passionate and aggressively pursuing opportunities is a good thing, however letting yourself believe that your are further along as a professional than your really are will set you up for failure.
At the end of the day my philosophy about what makes us “good” at what we do is simple. Creativity is important, but it is also very subjective. What I create you may not like and others may. But what truly makes us “good” in our industry is to be handed a project and having the experience to anticipate the three main things that can go wrong with that project, and staying three steps ahead of those problems… that’s what makes us truly “good” at what we do.
The Greater Fort Lauderdale Advertising Federation was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2016, we have joined forces with the advertising federation of the palm beaches to form AAF Greater Fort Lauderdale & The Palm Beaches. Whether you're new to the fast-paced world of advertising or a seasoned professional, AAF Greater Fort Lauderdale & the palm beaches is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.