When you see a recognizable logo, it’s immediately clear that color and typography are powerful marketing tools. While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data.
So, what does the reliable science say? The team at MDG Advertising carefully sifted through the latest research to create our new infographic, Design Matters: What Marketers Need to Know About Color and Typography. It reveals the key things you need to know about the huge impact that color and typography have on attracting and engaging consumers.
Since most consumers are visual, the colors and fonts you use will help them to perceive information about your brand. If you haven’t considered how your design choices are affecting your audience and reach, now’s the time to get started. To learn more, check out MDG’s full infographic.
The Greater Fort Lauderdale Advertising Federation was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2016, we have joined forces with the advertising federation of the palm beaches to form AAF Greater Fort Lauderdale & The Palm Beaches. Whether you're new to the fast-paced world of advertising or a seasoned professional, AAF Greater Fort Lauderdale & the palm beaches is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.