Most marketers know that developing a social plan is key in today’s digital-focused world, but how does social media affect revenue? Firms are investing time and money in social media marketing, but it’s difficult to tell how it directly influences the bottom line.
So, what challenges do today’s marketers face when measuring social media ROI? To help you answer this question, the MDG Advertising team has updated our popular infographic, The ROI of Social Media, with the most recent statistics.
While marketers cite many benefits to implementing social media strategies, many difficulties still exist when trying to quantify their results. Fortunately, brands can overcome these challenges. If you’re ready to find out whether your social media is increasing your bottom line, click here to view MDG’s full infographic.
The Greater Fort Lauderdale Advertising Federation was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2016, we have joined forces with the advertising federation of the palm beaches to form AAF Greater Fort Lauderdale & The Palm Beaches. Whether you're new to the fast-paced world of advertising or a seasoned professional, AAF Greater Fort Lauderdale & the palm beaches is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.