Most marketers know that the advertising landscape is changing—but how? Are digital channels growing quickly? Will ad spend growth increase? What formats are on the rise?
To find out, the team at MDG Advertising analyzed recent research reports. Our new article, 5 Global Advertising Trends Every Marketer Should Watch, reveals key highlights from the current data and provides answers to some of the most frequently asked advertising questions.
So, what should marketers take note of when planning a strategy? The research shows that the years ahead should offer plenty of opportunity, but they’ll also bring major changes. Advertisers should remain optimistic, nimble, and hyper-aware of the big ad shifts—while not abandoning traditional ad approaches that are working well.
For essential insights on today’s global advertising trends, check out MDG’s full blog post.
The Greater Fort Lauderdale Advertising Federation was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2016, we have joined forces with the advertising federation of the palm beaches to form AAF Greater Fort Lauderdale & The Palm Beaches. Whether you're new to the fast-paced world of advertising or a seasoned professional, AAF Greater Fort Lauderdale & the palm beaches is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.