With the rising use of smartphones, most #marketers know that a solid mobile strategy is key to a brand’s success. However, when developing your mobile plan, you may face some important questions: Should you build a mobile website or mobile app? What factors should you consider when deciding which option would work better for your business?
MDG Advertising’s freshly updated infographic, Should You Build a Mobile App or Mobile Website, contains the latest statistics and tips for 2018. We outline the key characteristics and benefits of mobile apps and websites, explaining how users interact with these platforms while on the go.
In the end, your brand’s needs, target market, and budget will determine which option is better for you. View MDG’s full infographic to learn more about the strengths and weaknesses of these two powerful platforms.
The Greater Fort Lauderdale Advertising Federation was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2016, we have joined forces with the advertising federation of the palm beaches to form AAF Greater Fort Lauderdale & The Palm Beaches. Whether you're new to the fast-paced world of advertising or a seasoned professional, AAF Greater Fort Lauderdale & the palm beaches is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.