When I read about the heavy fines for noncompliance that the European Union’s newly revised General Data Privacy Regulation (GDPR) could levy on any company anywhere in the world, I was at first distressed. Then, I thought: “Perfect. Fear of noncompliance is the exact reaction intended.” That thought was followed by: “The European Union may have just done the world a big favor.” And then: “Not only individuals, but businesses, can benefit from the protection of data privacy.”
AAF South Florida was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Plam Beach County advertising community.