Augmented reality and virtual reality have been around for years. And new hardware advances have also brought new technologies like spatial computing, mixed reality and 360 video into the fold, as well. If some of those terms are new to you, check out our infographic: Which reality is right for you?
by Chameleon Collective
The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews receive higher prioritization with Amazon’s A9 algorithm, and those with poor feedback get pushed to the bottom. Ensuring you have chosen a stellar product while providing exceptional customer service are two factors that are crucial to your success and will protect your brand reputation on Amazon.
Like the foam off a freshly tapped keg, craft beer was exploding in Greater Fort Lauderdale, with nano-breweries, micro-breweries and taprooms popping up all over. The challenge for the Greater Fort Lauderdale Convention & Visitors Bureau was that visitors – and even many locals – had no clue.
While you would expect more campaigns around awareness for diversity and inclusion this time of year – with February being Black History Month and March being Women's History Month – the prevalence of campaigns point to a larger movement.
But how brands and their agencies have taken action differs: Some are direct, while others are more subtle. Let's look at some of the latest D&I campaigns.
In January, Coca-Cola’s A Coke is a Coke, created with Wieden+Kennedy Portland, was launched. Later, at the Oscars, Nike, with another from Widen+Kennedy Portland, gave us a women’s empowerment ad voiced by Serena Williams and encouraged women to “Dream Crazier.”
Just recently, Visit Columbus teamed with BVK and announced a campaign focused on LGBTQ travelers to attract that more of that demographic to its city. Read more
On October 4, 2018, Starmark celebrated another record-setting year with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) at the destination’s annual industry luncheon. Starmark and Finn Partners assisted GFLCVB’s President & CEO Stacy Ritter in unveiling the destination’s 2019 Marketing Plan at the Broward County Convention Center. Tourism industry professionals, local government officials and Broward County council members were among the 600 guests in attendance. Read more
When I read about the heavy fines for noncompliance that the European Union’s newly revised General Data Privacy Regulation (GDPR) could levy on any company anywhere in the world, I was at first distressed. Then, I thought: “Perfect. Fear of noncompliance is the exact reaction intended.” That thought was followed by: “The European Union may have just done the world a big favor.” And then: “Not only individuals, but businesses, can benefit from the protection of data privacy.”
By Chameleon Collective
Have you ever heard founders and entrepreneurs describe their startups as their “babies?”
I totally get it. They work day and night to nurture their big ideas. Everything else falls by the wayside so they can give their fullest attention to their startups.
These are the ventures of their lifetime. They want nothing more than for their companies to succeed. Or, even become a legend… a unicorn.
They go through the emotional rollercoaster. They endure the pain, the hard work, and the 24/7 grind. Many compare starting a new company to giving birth — which for some part is true.
However, thinking about your startup as a baby could derail your progress.
IDEA: CREATE A RESORT BROCHURE SPECIFICALLY DESIGNED TO BE AN IMMERSIVE EXPERIENCE FOR TRAVEL AGENTS
By MDG Advertising
Instagram marketing is the star of 2018, and nearly 70 percent of marketers are increasing their investment on the platform. Boasting nearly 800 million users—with 71 percent of adults ages 18–24 using it—most marketers know that Instagram is important to their overall social media strategy, but they may not know quite how to maximize their efforts.
Instagram’s rapidly growing audience and popularity among younger consumers provides ample opportunities for marketers, but getting started with a strategy may seem daunting.
So, where should you start when developing a strategy? What content resonates most with younger audiences? Which are the best days and times to post? MDG Advertising has answered these questions and outlined what you need to know about this powerful platform in our new blog post, 7 Tips for Succeeding with Instagram Marketing.
If Instagram is new to your marketing efforts, you can get the latest tips by reading MDG’s full article.
By MDG Advertising
With the rising use of smartphones, most #marketers know that a solid mobile strategy is key to a brand’s success. However, when developing your mobile plan, you may face some important questions: Should you build a mobile website or mobile app? What factors should you consider when deciding which option would work better for your business?
MDG Advertising’s freshly updated infographic, Should You Build a Mobile App or Mobile Website, contains the latest statistics and tips for 2018. We outline the key characteristics and benefits of mobile apps and websites, explaining how users interact with these platforms while on the go.
In the end, your brand’s needs, target market, and budget will determine which option is better for you. View MDG’s full infographic to learn more about the strengths and weaknesses of these two powerful platforms.
AAF South Florida was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising. Now in 2020, we serve the Greater Fort Lauderdale and Plam Beach County advertising community.