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GOOGLE’S GREAT NEW FEATURE FOR ADVERTISERS: LOCAL CONVERSION ACTIONS

7/9/2018

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by MDG Advertising

Have you ever wondered what steps consumers take after viewing a Google ad for your brick-and-mortar business? 


If so, the mystery is now solved with local conversion actions, Google’s new feature. It gives advertisers much better insight into consumer activity and the trackable actions taken after seeing a Google ad. 
So, what are local conversion actions, and what do they mean for your business? MDG Advertising’s new blog post,  Google’s Great New Feature for Advertisers: Local Conversion Actions, reveals how this new offering can help you better engage with customers.
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It’s important to note that local conversion actions are just being rolled out, so functionality may change as the feature evolves. However, it looks promising for brick-and-mortar business owners, who will be able to track and understand consumer behavior like never before. Learn more about this useful tool by reading the full blog post.
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    AAF Broward + Palm Beach was established in 1957 as a local arm of the American Advertising Federation (AAF) to serve the interests of all disciplines and career levels in advertising.  Now in 2020, we serve the Greater Fort Lauderdale and Palm Beach County advertising community.

    ​We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.

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